A creative approach that has a close link to the product global campaign and it’s also very deliberately a motivational call-to-action.
The launch event evidenced the company commitment on working closely together with HCPs, researchers and patient associations, to ultimately help patients to live fuller lives.
We celebrated the significance and magnitude of this launch in a bold, ambitious and exciting manner that conveys just how momentous an event it is. This is real change in action, the oppurtunity of leaving a mark.
Captury history in the making: Every delegate or team has been photographed between a 3D big launch meeting’s ‘X’ logo. This brought the logo to life and add a dynamism to it. The shots have been used during all the meeting, displayed on screens, as well as in post-meeting materials such as a video, a book and internal communications.
